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Metaverse User Onboarding

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About client

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Coins Pairs

CoinSwap is a DEX with a suite of products available in the Decentralized Finance Environment. It is the perfect ecosystem for automated liquidity  provisioned in the BNB Chain, incentivizing the community for their efforts on the AMM model.

CoinSwap Space is a decentralized exchange that provides users with a suite of services to help them maximize their returns in the DeFi space.

Project challenges

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Solutions and Technologies



Rite NRG understands the importance of choosing the right solutions, which is why we recommended – a digital marketing tool used by industry leaders. offers a vast range of functionalities, from email marketing, through user profiling, sales management, to A/B Testing and advanced automation. 

We knew that it would be perfect in this situation and would help facilitate onboarding, as well as facilitate non-invasive communication with CoinSwap users. Use data you have and grow.

Together, we discussed and diagnosed all the needs that must be met. These were:

The Rite NRG team was responsible for the implementation of the integration between and CoinSwap platforms. On the CoinSwap platform, it was enough to add scripts created by That connected those two platforms and automatically the chatbot and other functionalities were active.

It’s hard to find a faster and simpler solution. After the integration, together with the Client, we scoped the onboarding process and implemented it just using our drag-and-drop creator in We review the process together on the visual creator.

Technologies applied:


In the crypto world, everybody is anonymous. But personalization has always been associated with storing personal data. Together with CoinSwap we have broken that rule and provided users with a personalized onboarding process without the need to store personal data like e-mail address, name, etc. 

We first collect information about the users logging in by sending an appropriate event with user_ID (this is the main user ID in the application) unique for each user, without giving their sensitive data. It’s all managed through an API provided by

For identification, we used the crypto wallet’s address (one or many).  This means the user’s experience can be personalized with the need to enter their data.  

This is a huge advantage, giving users a similar experience as that of online shopping: a simple, safe and effective solution.


The key feature that we have used is the chatbot. The feature itself is nothing new in the digital world, but in decentralized exchange (DEX) chatbots are a unique innovation.

That’s because user data is not part of the blockchain network; off-chain chatbot technology makes it impossible to connect the data of a specific user with their activity.

But we found a solution to that. . Setting the user_ID address allowed for on-chain identification and maintaining the continuity of communication. Another advantage of the solution is optimizing customer service. . 

All thanks to the identification of the MetaMask connection status and the current update right after logging in. The agent handling a given conversation has an insight into the user’s activity. All data provided by the user during a chat conversation is automatically sent to, from where everybody can monitor the status.


The chatbot in the CoinSwap application serves the recipients as a virtual guardian who, with tips and the ability to ask the right questions, will guide them through the onboarding process and the use of the platform. 

When a user opens the chat window, they can define their current level of knowledge (beginner, intermediate, expert). In the future, this process will be automated. The user can then move to further discussion. For example, at the beginner level, at the start, the user sees a short explanation of what MetaMask is, and tips on BNP. They can also learn how to buy a token to be able to participate in an IDO, and how to get it or how to check its condition.


Users also learn how to buy a token to participate in an IDO, and how to get it or how to check its condition. 

To facilitate navigation on the platform, all pages requested by the user during the conversation with the agent automatically open in a new browser tab, providing helpful content and support for specific difficulties a user may be facing.


Web push


A good team is a guarantee of success. The CoinSwap team achieved its main goal – to create a friendly and intuitive onboarding flow.  Movement, activation, and onboarding is no longer a challenge. 

The chatbot has answered almost 20,000 questions since it was added to the website, demonstrating the technology’s value for the crypto industry. We can proudly say we are an innovative business partner for CoinSwap, building a pioneering solution to achieve their goals. chatbot

Sound like the right fit for you, too?

Michal Nikolajuk Photo

Rite NRG gives you high-performing, nearshored developers who fit your culture, ready to go as soon as you are.

Talk to us to find out more.

Michał Nikołajuk

Chief Executive Officer

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