Metaverse User Onboarding
About client
Different Farms
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APR in Farms
Coins Pairs
CoinSwap is a DEX with a suite of products available in the Decentralized Finance Environment. It is the perfect ecosystem for automated liquidity provisioned in the BNB Chain, incentivizing the community for their efforts on the AMM model.
CoinSwap Space is a decentralized exchange that provides users with a suite of services to help them maximize their returns in the DeFi space.
Project challenges
- The global cryptocurrency market size was USD 1.6 billion in 2021. The biggest barrier to entry - complexity - is much higher than in other industries. CoinSwap’s vision to make it for newcomers to enter the world of cryptocurrencies. Looking for a solution that would help with onboarding and audience identification, CoinSwap turned to Rite NRG as a technology partner to help them resolve that challenge. The goal was simple: to build a user-friendly onboarding process for users on all levels of experience.
- Anonymity is a key priority, especially in the digital world. So what if your experience could be personalized without the need for you to enter sensitive data? That’s what CoinSwap wanted to do.
- Part of the challenge was to design an extensible solution to solve this particular problem, allowing CoinSwap to implement new ideas and address any potential difficulties that new crypto users may face on CoinSwap...
Solutions and Technologies
Solutions
Rite NRG understands the importance of choosing the right solutions, which is why we recommended User.com – a digital marketing tool used by industry leaders. User.com offers a vast range of functionalities, from email marketing, through user profiling, sales management, to A/B Testing and advanced automation.
We knew that it would be perfect in this situation and would help facilitate onboarding, as well as facilitate non-invasive communication with CoinSwap users. Use data you have and grow.
Together, we discussed and diagnosed all the needs that must be met. These were:
- No coding skills or technical knowledge should be required - process designer should be easy to understand for business
- Flexibility to make changes - processes change frequently, and we need to have an easy way to adapt
- Short Lead Time - solutions in weeks not months
The Rite NRG team was responsible for the implementation of the integration between User.com and CoinSwap platforms. On the CoinSwap platform, it was enough to add scripts created by User.com. That connected those two platforms and automatically the chatbot and other functionalities were active.
It’s hard to find a faster and simpler solution. After the integration, together with the Client, we scoped the onboarding process and implemented it just using our drag-and-drop creator in User.com. We review the process together on the visual creator.
Technologies applied:
- user.com
- React
Anonymity
In the crypto world, everybody is anonymous. But personalization has always been associated with storing personal data. Together with CoinSwap we have broken that rule and provided users with a personalized onboarding process without the need to store personal data like e-mail address, name, etc.
We first collect information about the users logging in by sending an appropriate event with user_ID (this is the main user ID in the user.com application) unique for each user, without giving their sensitive data. It’s all managed through an API provided by User.com.
For identification, we used the crypto wallet’s address (one or many). This means the user’s experience can be personalized with the need to enter their data.
This is a huge advantage, giving users a similar experience as that of online shopping: a simple, safe and effective solution.
Chatbot
The key feature that we have used is the chatbot. The feature itself is nothing new in the digital world, but in decentralized exchange (DEX) chatbots are a unique innovation.
That’s because user data is not part of the blockchain network; off-chain chatbot technology makes it impossible to connect the data of a specific user with their activity.
But we found a solution to that. . Setting the user_ID address allowed for on-chain identification and maintaining the continuity of communication. Another advantage of the solution is optimizing customer service. .
All thanks to the identification of the MetaMask connection status and the current update right after logging in. The agent handling a given conversation has an insight into the user’s activity. All data provided by the user during a chat conversation is automatically sent to user.com, from where everybody can monitor the status.
Process
The chatbot in the CoinSwap application serves the recipients as a virtual guardian who, with tips and the ability to ask the right questions, will guide them through the onboarding process and the use of the platform.
When a user opens the chat window, they can define their current level of knowledge (beginner, intermediate, expert). In the future, this process will be automated. The user can then move to further discussion. For example, at the beginner level, at the start, the user sees a short explanation of what MetaMask is, and tips on BNP. They can also learn how to buy a token to be able to participate in an IDO, and how to get it or how to check its condition.
Users also learn how to buy a token to participate in an IDO, and how to get it or how to check its condition.
To facilitate navigation on the platform, all pages requested by the user during the conversation with the agent automatically open in a new browser tab, providing helpful content and support for specific difficulties a user may be facing.
Web push
- Communication between CoinSwap and its users is not limited to chatbots; the team also plans to develop a Web Push channel. Rising subscriptions and strong initial results justify the investment, also allowing for more personalized communication.
- Of course, notifications have been linked to user identification, so that communication will be personalized in the future.
Results
A good team is a guarantee of success. The CoinSwap team achieved its main goal – to create a friendly and intuitive onboarding flow. Movement, activation, and onboarding is no longer a challenge.
The chatbot has answered almost 20,000 questions since it was added to the website, demonstrating the technology’s value for the crypto industry. We can proudly say we are an innovative business partner for CoinSwap, building a pioneering solution to achieve their goals. chatbot
Sound like the right fit for you, too?
Rite NRG gives you high-performing, nearshored developers who fit your culture, ready to go as soon as you are.
Talk to us to find out more.
Michał Nikołajuk
Chief Executive Officer
