Retail · AI Consulting & Automation · Software Consulting & Engineering
Pioneering Customer Loyalty with an AI Voice Agent
SPAR needed a loyalty program that would engage digitally fluent young consumers without rebuilding its internal IT. RITE NRG delivered an AI voice assistant, a blockchain cashback token, NFT collections and a mobile game that work independently of the client's existing systems.
Increased
Engagement among a new generation of consumers
Streamlined
Reward and distribution processes without backend changes
Opened
New monetization and partnership opportunities
Starting situation
Traditional loyalty mechanics such as points accumulation and stamp cards no longer generate excitement for a generation that treats AI and NFTs as ordinary parts of digital life. SPAR, a leading international retail chain with a vast network of independent retailers, recognized the potential of these technologies but needed a partner with the expertise and strategic clarity to apply them. The solution had to be easy to roll out across many independent retailers with minimal disruption to daily operations, and independent of SPAR's existing internal IT systems to avoid extensive and costly backend modification, while delivering value beyond simple discounts.
What we advised
We advised building the program on open, ready-made distribution infrastructure so it could launch quickly and stay independent of SPAR's internal systems, rather than integrating deeply into a complex retail backend.
What we built or changed
An AI voice assistant provides daily conversational support, answering questions about the program, NFT collections, tokens and the game, with conversation memory and chat history, and autonomously rewarding users with NFTs for engagement. A blockchain cashback token requires no discount on the merchant side, can be spent immediately on subsequent payments, is backed by liquidity on open exchanges and can be loaded onto traditional MasterCard payment cards. NFT collections modernize the familiar stickers and stamps model, with completed collections unlocking rewards. An infinity runner mobile game with challenge elements ties the collections and token together.
Architecture, data and integration
React, blockchain and NFT infrastructure, ChatGPT, Azure, native iOS and Android apps.
Engagement and commercial model
Joint delivery with Augmented Life Studio, designed for rollout across a network of independent retailers.
The #riteway in action
Speed of implementation and independence from the client's internal systems were treated as design constraints from the start, not as later concerns.
Delivery timeline
Delivered as a complete loyalty program spanning AI, token, NFT and game components.
Handover and ongoing operation
SPAR gained an interactive loyalty experience with an open, easily integrated blockchain foundation that creates new avenues for partnership and value generation.
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